Why Role Playing Falls Short for Many Realtors Role-playing has been part of sales training for years. The idea is simple: one person acts like the buyer, another person practices the response, and the group watches what happens. In theory, it gives the agent practice. In reality, especially for new agents, it often creates more pressure than progress. Many agents spend the exercise thinking about how they look, how they sound, and how they compare to the other agents in the room. Instead of studying the objection, they are managing...
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