Simulator 101 – The Kitchen Is Too Small
Your buyers love the home — but the kitchen is stopping them cold.This is one of the most common objections in real estate, and one of th...
Your buyers love the home — but the kitchen is stopping them cold.This is one of the most common objections in real estate, and one of th...
"We decided to quit trying. We keep losing out on homes. We will try again in a few months." This is the moment that separates average a...
They've toured eight homes. They've compared features, checked prices, and even run the numbers through AI. And they still can't decide.I...
One of Our Most Popular Sales Judgment Strategies “I am devastated,” said the Realtor I ran into at a builder open house. “They insisted ...
Your buyer walked in already knowing the comps, the school ratings, and the neighborhood crime stats. They've been shopping with AI — and...
In this unusual simulator session, you will learn: How to protect your commission when you were not the first person to register the ho...
FAQ
Brokers aren't simply buying course access. They are giving agents a structured way to strengthen judgment before a difficult decision costs the brokerage a commission or the builder a sale.
The strongest benefits are:
Recruit. Train. Retain.
Better judgment—one agent at a time.
Brokers benefit from Sales Judgment Simulators because they provide a practical way to recruit, train, coach, and retain better agents—without requiring the broker to create an entire training program.
The simulators help brokers:
Better-trained agents make better decisions—and better decisions protect clients, commissions, and the brokerage’s reputation.
What if your company could be the first homebuilder in your market to introduce a completely new kind of sales practice to both your onsite sales team and the Realtors who bring you buyers?
That's what AskFletch Simulator makes possible.
A simple way to introduce shared Sales Judgment training to a small onsite team or Realtor group.
View PackageGive a larger team the same course experience—and a common foundation for better sales decisions.
View PackageExtend shared training across your organization and the Realtors who help sell your homes.
View PackageSame Course. Shared Judgment. Stronger Relationships.
Lifetime Achiever David Fletcher spent his entire career recruiting, training, and supervising onsite sales teams for homebuilders and condominium developers. Over 20 years, his onsite teams sold more than $3 billion in new construction, mainly on Florida's west coast.
His $1.95 billion in Realtor sales underscores his deep industry insight and credibility, which can foster trust among industry professionals and potential clients.
And true to long-time Realtors' research, about 65% of the sales were through Realtors.
On a more personal note, Fletcher founded New Home Co-Broker Academy and Agents Boot Camp, Inc., is the author of New Home Co-broker Confidential - listed on Amazon and Kindle- a 22-year contributor ot Realty Times, and the author of the AskFletch Simulator series.
Check it out.
Co-broker marketing by builders is still expensive and lacks accountability.
Cooperating builders expect their onsite sales consultants to 'reach out' to Realtors, with invitations to lunches, model tours, special events, broker office presentations, and such, fostering a sense of teamwork.
The results: about 65% of all sales are through cobrokers, depending on location and price. The higher the price, the higher the percentage of co-broker sales.
Consultants remind builders at the national convention that they would save the commission if they didn't pay Realtors. While true, this risks damaging absorption rates and the builder's brand reputation.
The best way to increase the 35% of buyers who walk in without a Realtor is to improve the sales team's judgment when objections come up, helping them feel more capable and confident in addressing challenges, which is essential for their growth and effectiveness.
But that's not all.
Then invite real estate agents to engage in activities that help them improve sales of your homes and resales, showing appreciation for their growth and fostering a sense of partnership that makes them feel valued and motivated to collaborate.
How?
Have those onsite consultants who complete one of our six sales judgment simulators invite their realtor network to do the same, fostering a community of brokers and builders united in using their shared judgment to respond to common objections, which will strengthen their sense of belonging and shared purpose.